The smart-phone users has been increasing tremendously day by day and year by year all over the world. As a result, mobile has become a powerful marketing channel for all types of businesses. Since the introduction of mobile apps, businesses have started investing more and more on mobile marketing instead of traditional way of marketing.
E-commerce companies are yielding most of the mobile app marketing, while travel and real estate companies have also seen ultimate growth in their revenue and popularity by using mobile apps.
Just have a look at the points highlighted below, you will come to know how mobile apps can be a revenue generator in your business:
Since competition is becoming very tight in the business sector day by day, the acquisition of new customers has been a big task for all size businesses, even for large scale companies. In traditional marketing, it requires nearly 6-7 times impression of your ad for your potential customers to decide you are the best option.
As you know, mouth publicity is the most effective way of getting new customers. Mobile apps and mobile websites built with social sharing features can easily spread your business value among different categories of people.
Customer engagement is the first thing you need to do with your app to make most use of it. Once your app is downloaded, app users start receiving your special offer notifications that will gradually start creating an impression on users. Ultimately, that would turn your app users into a valued customer. Mobile app is also a great tool to communicate with your existing customers regularly with coupon systems and loyalty reward programs.
Increase Brand Awareness:
Since mobile apps are sharable between the devices, you app could be a contributor to increase your brand awareness. It does mean if your app is liked by the user, he will surely share that with his friends and colleagues. It results into the increase of both your popularity and revenue simultaneously.
Pay for download is a common and direct way of generating revenue with your mobile apps. If your app is popular, people will surely go for that whatever the cost will be. Offering special or advanced features is also a good strategy to generate revenue with your app. Allowing advertisers to display their ads on your mobile apps is another way of making money from mobile apps.
Great shopping experience:
If you offer your customers an advanced way of shopping, they will surely get delighted. It easily increases the purchase of your products or services and it also encourages your customers to share your product value with others. So, it is always a good move tying up with developers who can develop user-engaging apps.
You can be the first and only choice:
If a user doesn’t have a specific app for his regular purchase, there will be many options before him if he goes to Google and he can compare them. If you provide app for your customer, you will be the first and only choice for your customer. In very rare case only, he may go to find alternative for you. Become the first and only choice for your customer with highly interactive mobile app.
It is difficult to believe that all the mobile app developers know all these strategies to make your mobile application a revenue generator. These strategies and techniques can be effectively learned with years of experience only. So, first think who can make your app a revenue generator and then only go for app development.